Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from Elocrafts® PERSONAL INFORMATION WE COLLECT

How do we ensure that your information is secure?

We will maintain practices and procedures designed to ensure the security, integrity and confidentiality of your information. We restrict and limit access to your information only to those of our employees or our trusted service providers who need it to carry out their business functions and we educate our employees about safeguarding customer information and preventing its unauthorized access, disclosure or use. This being said, the Internet is an open system and we cannot guarantee that unauthorized third parties will never be able to defeat these measures or use your information for improper purposes.

What type of information do we collect?

You do not have to give us any of your information in order to use most of our website. However, if you wish to receive our newsletter, you will need to provide us with your email address. If you wish to purchase a product from the website, we will collect the following information from you (notwithstanding whether you do so as a "distributor" or a "stylist"):

  • Your name
  • Your telephone number
  • Your email address
  • Your home address

You may also choose to provide the following information when you create an account on the website:

  • Preference information (such as, your interests, your product preferences and your product purchase history)
  • Demographic information (such as, the number of individuals resident in your household, your age and your gender)

In addition, we may automatically collect information about the website that you came from or are going to. We also collect information on which pages of our website you visit, IP addresses, the type of browser you use and the times you access our website. However, this information is aggregated and is not used to identify you.

How will we use the information we collect?

The information we collect allows us to: • provide the products and services you have ordered; • administer our website and provide customer services; • meet legal, regulatory and compliance requirements; • monitor and analyze the use of any account to prevent, investigate and/or report fraud, terrorism, misrepresentation, security incidents or crime; • gather management information to form statistical and trend analysis; • communicate with you; • send you marketing communications by email (for example, newsletters containing information about other Helen of Troy products or services we think may be of interest to you); • request feedback from you and send you surveys to enable us to develop, customize and improve Helen of Troy products and services; • investigate any complaints about the website; and • personalize your experience of the website.

What information do we share and with whom?

This Website Google Analytics, a web analytics service provided by Google, Inc. (“Google”) to collect certain information relating to your use of the site. Google uses cookies to collect and process data about your use of the site. For more information regarding how Google uses data when you use our site, please visit If you wish to opt-out of Google Analytics, you can use browser plugins provided by Google at, you can also disable Google Analytics tracking by disabling cookies. In addition, this website uses Mouseflow, a third-party analytics tool, to track page content and click/touch, movement, scroll, and keystroke activity. You can opt-out at Please note we do not keep your payment card details on file. We use a third party provider to process payments and only this entity sees your payment card details. In certain circumstances, we may share your information with trusted service providers that need access to your information to provide operational or other support services. To ensure the confidentiality and security of your information, service providers must agree to safeguard your information in strict compliance with our policy. We also may provide information to regulatory authorities and law enforcement officials in accordance with applicable law or when we otherwise believe in good faith that the law requires it. In the event of a sale of all or part of one of our businesses, we may share customer information related to that business as part of the transaction.

Marketing Communications

If you subscribe to our newsletter or other marketing materials on our website we will periodically send you emails about Elocrafts products and services that may be of interest to you. If you make a purchase on the website, we may email you our newsletter and to tell you about our other Elocrafts products and services from time to time. We do not sell or otherwise pass your information to third parties for marketing purposes. If you no longer wish to receive such marketing communications from Elocrafts, you may withdraw your consent by: • changing your marketing preferences in your account settings; or • unsubscribing by following the link provided in each email marketing communication you receive; or • emailing us at the email address provided below.


We use cookies on the website to collect information about your online preferences. Cookies are small pieces of information sent by a web server to a web browser which allows the server to uniquely identify the browser on each page. The cookies that are configured by us do not contain any personal data, such as your name or your credit/ debit card details. This data is collected automatically and utilized in aggregate to help us look for trends so that we can improve our website and your Elocrafts® . The cookies also allow us to recognize you when you return to our site and to provide you with a customized experience that we feel will be of value to you. In particular, we use the following cookies on the website: • Strictly Necessary Cookies These cookies are essential in order to enable you to move around the website and use its features. Without these cookies, services you have asked for such as remembering your login details or shopping basket items cannot be provided. • Performance Cookies These cookies collect anonymous information on how people use our Website. For example, we use Google Analytics cookies to help us understand how customers arrive at our site, browse or use our site and highlight areas where we can improve areas such as navigation, shopping experience and marketing campaigns. The data stored by these cookies never shows personal details from which your individual identity can be established. • Functionality Cookies These cookies remember choices you make such as the country you visit our website from, language and search parameters such as size, color or product line. These can then be used to provide you with an experience more appropriate to your selections and to make the visits more tailored and pleasant. The information these cookies collect may be anonymized and they cannot track your browsing activity on other websites. Most web browsers allow you to exercise control over cookie files on your computer by erasing them, blocking them, or notifying you when such a file is stored. Please take a look at your particular browser for instructions on this function. If you do elect to disable the Elocrafts®  cookie, please note that you may not be able to take full advantage of a personalized experience at To find out more about cookies please visit:

How can I update my information?

You may review, correct, update or change your personal information at any time via your account settings on the website.

How can I contact Elocrafts® ?

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.


Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.


If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.


When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.


We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.


For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at